No, not that kind of salsa

No, not that kind of salsa

Five years ago I had the good fortune of meeting Dahiana Oliver, a fabulous salsa dancer from Venezuela. Dahiana makes all of her own salsa costumes, and is completely self-taught as a seamstress. She has become so become so skilled at her work, that she is now...
What’s the Latin word for “wow”?

What’s the Latin word for “wow”?

Wabi Design This is an e-commerce website I created for Wabi Design, a merchant I met at Portland Saturday Market. (One of three I’ve worked with so far.) My client shot all her own product photography and came up with the Latin name for her products. The rest...
Double the value, twice the fun

Double the value, twice the fun

reversibleoveralls.com is the home of Nana’s Creations, and a website I built for a Portland woman who sews the most adorable children’s clothing you’ve ever laid eyes on. The website replaces a much older site that was very difficult to update and a...
You can’t shoot from your truck

You can’t shoot from your truck

Danner Boot Company As a writer, I can tell you that there aren’t a lot of times that you get to use the words “fox piss” in a headline. But fortunately for me, the nice folks at Danner Boot Company had no qualms about it. This ad campaign won more...
Home is where the art is

Home is where the art is

Ginger Abernathy Designs This is a new ecommerce site that I developed for Ginger Abernathy Designs, a client who specializes in bespoke custom decor items. The site replaces an existing site that was about 5 years old and lacked the clean, modern look she was looking...
Boise Cascade Engineered Wood Products

Boise Cascade Engineered Wood Products

Boise Cascade Engineered Wood Products I like to think that I am a pretty good writer. But trust me, I could never have written half the stories I heard while researching this campaign. Like the guy who got  his truck stuck in the mud while delivering i-joists to his...