Marketing Savvy, Creative Knack

How I work.

For me, smart marketing isn’t about fancy pictures and clever headlines, it’s about producing quantitative results. Whether it’s making the cash register ring, increasing brand awareness, or turning the turnstiles, good marketing should produce a
measurable result. While I’ve won my share of awards over the years, my greatest satisfaction has come through helping my clients succeed.

Good marketing isn’t created in a vacuum. It’s created by way of a creative process.

For me, this process starts in the form of a creative brief, which serves as a road map for the work that follows. The creative brief spells out the project’s objectives, the audience, the schedule, and defines the tone of voice for the project. Once the creative brief has been approved, the real work begins.

If you want instant, cookie-cutter solutions, try McDonald’s.