Danner Boot Company

As a writer, I can tell you that there aren’t a lot of times that you get to use the words “fox piss” in a headline. But fortunately for me, the nice folks at Danner Boot Company had no qualms about it. This ad campaign won more creative awards than I can even remember. But more importantly, it sold a lot of boots.

All told, about 15 different ads were developed for for this campaign . It remains one of my favorites.

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