Hope For Andrew, Daryle Rico Creative ServicesHope For Andrew

Hope For Andrew is a social media campaign that is very near and dear to my heart. Andrew is a local 9-year old boy who is battling leukemia, and his mother is a close friend of mine.

Hope For Andrew was a salsa/fundraising event that was created to raise support for Andrew’s medical fund. The campaign was an instant hit, collecting over 500 Likes in just a couple of days. Just as important, the event raised just under $5,000 in donations in just one night.

The campaign consisted of a social media campaign on Facebook and a prize raffle that was generously supported by dozens of local businesses large and small.