Fred Meyer Jewelers

As Director of Marketing of Fred Meyer Jewelers, I was responsible for the design, production and distribution of all printed materials, including catalogs, point-of-purchase materials, sales sheets and other forms of collateral. This gemstone catalog is but one of more than a dozen sales catalogs produced by FMJ every year. The catalog was the first of its category for FMJ and was wildly popular with both customers and the sales staff alike. I was also heavily involved in the production of the company’s first e-commerce website,