Portfolio
Because you can't bore people into buying your product.No, not that kind of salsa
Five years ago I had the good fortune of meeting Dahiana Oliver, a fabulous salsa dancer from Venezuela. Dahiana makes all of her own salsa costumes, and is completely self-taught as a seamstress. She has become so become so skilled at her work, that she is now...
What’s the Latin word for “wow”?
Wabi Design This is an e-commerce website I created for Wabi Design, a merchant I met at Portland Saturday Market. (One of three I've worked with so far.) My client shot all her own product photography and came up with the Latin name for her products. The rest was...
Double the value, twice the fun
reversibleoveralls.com is the home of Nana's Creations, and a website I built for a Portland woman who sews the most adorable children's clothing you've ever laid eyes on. The website replaces a much older site that was very difficult to update and a wee bit obsolete....
You can’t shoot from your truck
Danner Boot Company As a writer, I can tell you that there aren't a lot of times that you get to use the words "fox piss" in a headline. But fortunately for me, the nice folks at Danner Boot Company had no qualms about it. This ad campaign won more creative awards...
Home is where the art is
Ginger Abernathy Designs This is a new ecommerce site that I developed for Ginger Abernathy Designs, a client who specializes in bespoke custom decor items. The site replaces an existing site that was about 5 years old and lacked the clean, modern look she was looking...
Boise Cascade Engineered Wood Products
Boise Cascade Engineered Wood Products I like to think that I am a pretty good writer. But trust me, I could never have written half the stories I heard while researching this campaign. Like the guy who got his truck stuck in the mud while delivering i-joists to his...
Selling the sizzle
Fred Meyer Jewelers As Director of Marketing of Fred Meyer Jewelers, I was responsible for the design, production and distribution of all printed materials, including catalogs, point-of-purchase materials, sales sheets and other forms of collateral. This gemstone...
Goodwill Industries
"John" When John was accidentally electrocuted on the job, he thought his life was over. But in part to Goodwill Industries, it was just beginning. Click here to play "John".
Studio 25 Decor
Studio 25 Decor Studio 25 is a design studio that specializes in the creation and installation of high-end holiday landscapes for both retail and commercial enterprises. The goal of this website was to let the Studio's work do most of the talking, while still...
Sherman Loehr
Sherman Loehr Custom Tile Works Sherman Loehr Custom Tile Works is a high-end custom tile company in Sacramento, California. It's a small, family-owned business, and the owners wanted their new website to project a friendly, down-to-earth tone while still...
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