And you thought Facebook was just for killing time.
Unless you’ve been doing your best Rip Van Winkle impersonation for the past several years, you have probably heard of “social media.” In a nutshell, social media marketing is designed to reach current and potential customers via social networking platforms such as Facebook, Pinterest, Instagram, LinkedIn, and other portals.
With social media advertising, you can target potential clients and customers based on their stated interests or recent activities, demographic details, or by their geographic location. Social marketing also extends to the use of Fan Pages that allow marketers to promote products, services and events in all sorts of exciting ways.
Here are a few of the many clients for whom I have developed social media campaigns: